Our Story

TIMEOF BABY began with a simple belief: the first moments of a little one's life deserve clothing that is as gentle and thoughtful as the love around them.

Every piece is made from premium GOTS-certified organic cotton — soft on the smallest skin, free from harsh dyes, and built to last through every wash, nap and first adventure. We design quietly modern essentials that parents are proud to dress their babies in, and that hold up to real daily life.

We ship worldwide, stand behind every order with 30-day returns, and obsess over the details so you don't have to. Welcome to the family.