About Us

We started Timeof Baby after one of our founders spent three hours scrolling through a major marketplace, opening tab after tab of baby onesies with no size guides, mystery fabrics, and shipping times listed as '15–45 business days.' She was buying a gift for her sister's newborn and left empty-handed. There had to be a better way.

Every single garment we carry is OEKO-TEX Standard 100 certified. That isn't a marketing phrase — it's a third-party lab certification that every thread, dye, zipper, and snap on the item has been tested against more than 100 harmful substances. The certification number is printed right on the label. You can look it up. That's the standard we hold every product to before it ever appears in our store.

Our promise is simple: you should be able to buy baby clothes the way you buy anything else you trust — quickly, confidently, and knowing exactly what you're getting. Free worldwide shipping, transparent sizing, and a 30-day no-questions return policy. Because new parents have enough to figure out.